Sans Normal Asmit 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, clean, modern, friendly, functional, clarity, versatility, modernity, neutrality, readability, geometric, rounded, open apertures, balanced, even rhythm.
A clean sans with largely geometric construction and gently rounded curves. Strokes maintain an even thickness throughout, with smooth joins and minimal modulation, producing a crisp, steady texture in text. Uppercase proportions feel broad and stable, while the lowercase shows rounded bowls and open counters that stay clear at reading sizes. Terminals are predominantly straight and tidy, and the overall spacing and sidebearings create an even, predictable rhythm across lines.
Well-suited for interface copy, product branding, and general-purpose typography where a clean, modern voice is needed. Its even color and open shapes also make it a dependable option for headings and short editorial passages, as well as clear, utilitarian signage and presentation materials.
The overall tone is neutral and contemporary, with a mild friendliness coming from the rounded forms and open counters. It reads as practical and straightforward rather than expressive, aiming for clarity and calm consistency.
The design appears intended as a general-purpose, contemporary sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained detailing suggest a focus on broad usability across both display and text settings.
The sample text shows strong legibility with clear differentiation between similar shapes, helped by open apertures and uncomplicated letterforms. Numerals are simple and well-balanced, matching the surrounding text color without calling attention to themselves.