Sans Normal Nobom 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Heavitas Neue' by Graphite, 'Poligon' by Halbfett, 'Gilmer' by Piotr Łapa, 'Bozon' by ROHH, and 'Corsa Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, rounded, blocky, soft corners, compact joins, heavy terminals.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Curves are smooth and generously circular, while straight strokes end in softly squared terminals, creating a consistent, blocky rhythm. Counters are relatively small for the weight, and spacing feels tight but even, producing a dense, poster-ready texture. The lowercase shows a single-storey a and g and a simple, geometric construction throughout, while numerals follow the same robust, rounded logic for strong visual consistency.
Best suited for headlines and display settings where impact and warmth are needed—such as branding, packaging, posters, and signage. It also works well for short bursts of copy in marketing materials, where its dense rhythm and rounded shapes help maintain a friendly, modern feel.
The overall tone is friendly and energetic, with a confident, contemporary presence. Its softened corners and round bowls keep it approachable, while the dense weight and wide stance give it a bold, attention-getting voice suited to upbeat, consumer-facing messages.
The design appears intended to deliver maximum presence with a softened, geometric personality—combining sturdy, high-impact letterforms with rounded detailing to keep the overall impression approachable and contemporary.
In the sample text, the thick strokes and compact apertures create a strong typographic color that holds together well at larger sizes. The round forms (especially in O, Q, e, and o) dominate the texture, and the simplified joins in letters like k, s, and t contribute to a clean, no-nonsense silhouette.