Slab Square Sawy 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Orgon Slab' by Hoftype, 'Breakers Slab' by Kostic, 'Siseriff' by Linotype, and 'PF Centro Slab Press' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, industrial, typewriter, sturdy, retro, sturdy clarity, print flavor, bold presence, utilitarian tone, slab serif, square serifs, blunt terminals, bracketless, robust stems.
A sturdy slab-serif design with thick, rectangular serifs and blunt, square-ended terminals. Strokes are largely monolinear, giving the face an even, utilitarian rhythm, while the serifs remain prominent and blocky without visible bracketing. Letterforms are compact and upright with firm horizontal top/bottom treatments, producing a strong baseline presence and clear, mechanical structure in both uppercase and lowercase.
This face is well suited to headlines, subheads, and short blocks of copy where a strong, steady texture is desirable. It can also work effectively for packaging, labels, and signage that benefits from bold, squared serifs and a grounded, industrial feel.
The overall tone feels practical and workmanlike, with a no-nonsense, slightly vintage voice reminiscent of printing, labeling, and typewriter-era editorial typography. Its heavy slabs and squared finishes convey solidity and authority more than delicacy or flourish.
The design appears intended to deliver a robust slab-serif voice with a distinctly squared, flat-ended finish—prioritizing firmness, consistency, and legibility over refinement. Its forms suggest a practical display-and-text workhorse built to project confidence and durability in print-style applications.
In text, the font maintains a consistent texture and pronounced verticals, with noticeably strong caps and clear, squared punctuation forms. Numerals share the same sturdy construction, reading cleanly at display sizes with a confident, sign-like presence.