Serif Normal Runol 7 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, editorial leads, packaging, dynamic, assertive, sporty, retro, technical, impact, motion, headline focus, brand voice, clarity, angled, compact, chiseled, sharp, bracketed.
A forward-leaning serif with broad proportions, compact internal counters, and crisp, wedge-like terminals. Strokes stay relatively even, with subtle modulation and firmly bracketed serifs that often resolve into pointed, triangular forms. Curves are slightly squared-off and tensioned, giving rounds like O/C/S a taut, engineered feel, while joins and diagonals are clean and emphatic. Spacing reads steady and headline-friendly, and the overall silhouette favors strong horizontal presence with a consistent rightward slant.
This face is well suited to headlines, decks, and other short-to-medium text where a strong, angled serif voice is desired. It can work effectively for sports or automotive-adjacent branding, editorial lead-ins, and packaging or labels that benefit from a bold, energetic typographic signature.
The tone is energetic and purposeful, combining a traditional serif foundation with a streamlined, performance-minded posture. The sharp terminals and italic momentum add urgency and impact, suggesting speed, competition, and a slightly retro display sensibility.
The design appears aimed at delivering a conventional serif structure with added motion and bite—retaining familiar letter skeletons while sharpening terminals and widening the stance for impactful display use. It prioritizes immediacy and presence, offering a traditional-but-accelerated look for modern, attention-driven settings.
Numerals and capitals appear particularly robust and signage-like, with clear, simplified forms and minimal ornament beyond the pointed serifs. The italic construction feels integral rather than an oblique, maintaining consistent stroke behavior and confident rhythm across lines of text.