Serif Other Ihla 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui headings, signage, posters, branding, packaging, techno, industrial, retro, utilitarian, futuristic, hybrid serif, tech aesthetic, display clarity, geometric system, distinctive numerals, squared, rounded, modular, boxy, stencil-like.
A squarish, modular serif with rounded outer corners and mostly uniform stroke widths. Letterforms rely on straight segments and rectangular counters, with softened joins that keep the geometry from feeling brittle. Serifs are short and blocky, often reading as small horizontal ledges at terminals. Curves are minimized and simplified into rounded-rectangle bowls (notably in O/Q/0), while diagonals appear in A/V/W/X with the same engineered, chamfered feel. Overall spacing and rhythm feel sturdy and sign-like, with distinctive, intentionally idiosyncratic details in a few lowercase shapes and figures.
Best suited to display roles where its geometric construction can read cleanly: UI headings, dashboards, labels, and wayfinding-style signage, as well as posters and branding that want a tech-forward or industrial impression. It can work for short paragraphs at larger sizes, but its strong shape language and distinctive terminals are most effective in headlines, titling, and compact callouts.
The tone is mechanical and system-oriented—evoking control panels, instrumentation, and sci‑fi user interfaces—while retaining a slightly vintage, arcade-era flavor. Its squared construction and firm terminals give it a no-nonsense, utilitarian voice with a decorative edge.
The design appears intended to merge classic serif cues with a rectilinear, engineered structure, creating a distinctive hybrid that feels both functional and stylized. Its consistent rounded-rectangle motifs suggest a deliberate aim for clarity, durability, and a futuristic/industrial aesthetic.
The figures and capitals appear especially consistent in their rounded-rectangle geometry, helping numerals stand out clearly at display sizes. Some lowercase forms introduce quirky, angular terminals and compact bowls, adding personality without breaking the overall modular logic.