Sans Normal Demam 3 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helen Bg' by HS Fonts, 'CG Triumvirate' and 'Helvetica Now' by Monotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: ui text, signage, forms, captions, tables, neutral, modern, utilitarian, clean, corporate, space saving, clarity, neutrality, everyday text, system friendly, condensed, monoline, open counters, flat terminals, even rhythm.
A condensed, monoline sans with smooth, circular construction and very even stroke color. Curves are clean and open, with rounded bowls and generous counters that keep the narrow proportions readable. Terminals are predominantly flat and straightforward, and joins stay crisp without decorative inflections. Spacing appears measured and consistent, producing a steady horizontal rhythm in both the grid and the text sample.
This font works well where space efficiency and clarity are priorities, such as interface labels, navigation and wayfinding, forms, data tables, and compact editorial captions. Its even texture also makes it suitable for general-purpose branding and corporate communications that need a neutral, consistent sans.
The overall tone is restrained and contemporary, aiming for clarity over personality. It feels functional and businesslike, with a calm, unobtrusive voice that suits information-forward typography.
The design appears intended as a practical condensed sans for everyday typography, prioritizing clean geometry, consistent stroke weight, and straightforward letterforms to stay legible and unobtrusive across common layout contexts.
The condensed proportions help fit longer words into tighter measures, while the open apertures and simple forms maintain legibility at typical text sizes. Numerals follow the same clean, monoline logic and sit comfortably alongside the letters for mixed-content settings.