Sans Superellipse Upve 7 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logo design, sports branding, gaming ui, futuristic, techy, assertive, industrial, sporty, impact, modernity, tech aesthetic, strong branding, rounded corners, squared forms, geometric, blocky, extended.
A heavy, extended sans with squared counters and softly rounded outer corners, giving many letters a rounded-rectangle silhouette. Curves are simplified into superelliptical arcs, while joins and terminals stay blunt and horizontal/vertical, producing a compact, engineered rhythm. The proportions are broad with generous internal space for the weight, and the lowercase shows a large x-height with sturdy, short ascenders and descenders. Figures and capitals share the same sturdy, modular construction, with consistent rounding and a tight, uniform stroke presence.
Best suited to short, high-impact settings such as headlines, packaging, signage, and brand marks where its wide stance and squared-round shapes can dominate the layout. It also fits interface titles and display typography for tech, automotive, or sports contexts, where a geometric, engineered look supports the message.
The overall tone reads modern and machine-made, with a confident, high-impact voice. Its rounded-square geometry suggests technology, gaming, and industrial design, balancing friendliness from the softened corners with an unmistakably forceful presence.
The design appears intended to deliver maximum visual impact through wide proportions, simplified superelliptical curves, and blunt terminals. By combining squared structure with rounded corners, it aims to feel both robust and contemporary, optimized for bold display typography rather than delicate text work.
Round letters like O, Q, and 0 are built from rounded rectangles rather than true circles, and many glyphs emphasize flat shoulders and squared bowls. The design favors strong silhouettes and compact detailing, which helps it hold together at large sizes and in high-contrast applications.