Sans Superellipse Upry 4 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gemsbuck 01' and 'Gemsbuck Pro' by Studio Fat Cat and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, logotypes, posters, packaging, sports branding, tech, sporty, industrial, futuristic, confident, impact, modernity, durability, clarity, branding, rounded corners, blocky, compact, geometric, inky.
A heavy, rounded-rectilinear sans with squared proportions softened by generous corner radii and superellipse-like counters. Strokes are uniformly thick with minimal modulation, producing dense, inky forms and strong figure/ground presence. Curves resolve into flattened bowls and rounded rectangles, while diagonals (as in K, V, W, X, Y, Z) are sharply cut and clean, creating a crisp rhythm against the otherwise soft corners. Openings and counters are compact, and the overall spacing reads sturdy and controlled, with clear, straightforward uppercase construction and a robust, utilitarian lowercase.
Best suited for display settings where punch and presence matter: headlines, large-scale signage, brand marks, packaging callouts, and sports or tech identities. It also works for UI labels and buttons at larger sizes where its compact counters and dense strokes remain clearly legible.
The font projects a modern, engineered tone—assertive, durable, and distinctly tech-forward. Its softened corners keep it friendly enough for consumer branding, while the dense weight and squared geometry push it toward performance, machinery, and digital interfaces.
Designed to deliver maximum visual impact through rounded-rectangular geometry and uniform stroke thickness, balancing a friendly corner treatment with a hard-edged, engineered structure. The intent appears to be a contemporary display sans that reads instantly and consistently across bold, compact forms.
Numerals echo the same rounded-rectangle logic, with especially blocky silhouettes and compact internal spaces that prioritize impact over delicacy. The punctuation and basic shapes shown read bold and simple, supporting high-contrast, attention-grabbing composition in short bursts of text.