Sans Normal Okkew 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Gill Sans MT' and 'Gill Sans Nova' by Monotype, 'Tschichold' by Présence Typo, and 'Chantilly Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, neutral, impact, clarity, modernity, approachability, geometric, rounded, sturdy, open apertures, large counters.
This typeface is a sturdy, geometric sans with broad, even strokes and softly rounded curves. Letterforms lean on circular construction (notably in C, O, Q, and G) with generous counters and open apertures that keep shapes clear at display sizes. Terminals are clean and mostly straight-cut, with crisp joins that give diagonals (V, W, X, Y) a firm, stable presence. Spacing appears straightforward and even, producing a solid rhythm in both all-caps and mixed-case settings.
It suits headline typography, posters, and promotional copy where a strong, clean sans is needed. The clear shapes and large counters also make it a good candidate for signage and brand applications that benefit from a friendly, contemporary voice.
The overall tone feels modern and approachable, pairing a confident weight with friendly, rounded geometry. Its presence is assertive without feeling sharp or technical, making it read as contemporary and accessible in headlines and short statements.
The design appears intended as a no-nonsense geometric sans that delivers impact quickly while staying approachable. Its simplified forms and consistent stroke treatment prioritize clarity, strong silhouette recognition, and reliable performance in large, attention-driven settings.
The uppercase set reads particularly monumental due to wide bowls and simplified construction, while the lowercase maintains clarity through open forms and uncomplicated detailing. Numerals are similarly robust and highly legible, matching the font’s rounded, geometric logic.