Sans Normal Opbem 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Marat Sans' by Ludwig Type, 'Joanna Sans Nova' by Monotype, and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, pragmatic, editorial, impact, clarity, modernity, versatility, approachability, geometric, rounded, clean, solid, open counters.
A solid, geometric sans with broadly circular bowls and smooth, continuous curves. Stroke weight is even and heavy, with clean terminals and a clear, consistent rhythm across caps, lowercase, and figures. The lowercase shows a single-storey “a” and “g,” rounded shoulders, and open apertures that keep forms readable despite the strong weight. Numerals are straightforward and sturdy with simple construction and stable proportions.
Best suited to attention-forward applications such as headlines, posters, branding, packaging, and signage where a strong, clean silhouette is needed. It can also work for short blocks of text at larger sizes, especially when clarity and a modern, friendly voice are desired.
The tone is confident and contemporary, projecting clarity and approachability rather than formality. Its rounded geometry and generous shapes give it a friendly, straightforward presence that still feels professional and assertive in headlines.
The design appears intended as a robust, geometric workhorse for contemporary communication—prioritizing clear forms, strong color on the page, and a neutral-but-friendly character that performs well in display typography.
Capitals read compact and emphatic, while the lowercase maintains legibility through open counters and uncluttered joins. Overall spacing appears comfortable for display use, helping the bold texture remain even in longer lines of text.