Sans Superellipse Hikur 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helen Bg' by HS Fonts, 'CG Triumvirate' by Monotype, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, chunky, confident, retro, high impact, approachability, display clarity, brand voice, rounded, soft corners, bulky, compact, bouncy.
This typeface uses heavy, compact strokes with softly squared, rounded-rectangle construction throughout. Curves resolve into broad, flattened bowls and terminals, giving counters a squarish, superelliptical feel rather than true circles. The rhythm is dense and blocky, with minimal modulation, sturdy joins, and generally closed apertures that keep silhouettes bold and graphic. Uppercase forms read as simple, poster-like shapes, while lowercase maintains strong presence with large bowls, short-ish extenders, and consistent stroke heft; numerals follow the same chunky, rounded geometry for a unified texture.
Best suited to display applications where strong silhouette and bold color are desirable, such as headlines, posters, packaging, and brand marks. It can also work for short UI labels or signage when a friendly, high-visibility style is needed, but its dense apertures favor larger sizes over long reading text.
The overall tone is approachable and upbeat, pairing a strong, emphatic weight with softened corners that prevent it from feeling harsh. Its slightly bouncy, rounded-square geometry suggests a retro display sensibility—friendly and informal, but still confident and high-impact.
The design appears intended to deliver maximum impact with a softened, approachable voice—combining a heavy build with rounded-square forms to create a distinctive, contemporary-retro display look that stays clear and consistent across letters and numerals.
The design leans on broad internal shapes and tight openings, so at smaller sizes it will appear darker and more solid; in larger settings the distinctive rounded-rectangle counters become the main character. The sample text shows a robust word shape with even color and a punchy, attention-grabbing presence.