Serif Normal Hidav 10 is a regular weight, very narrow, very high contrast, italic, normal x-height font.
Keywords: magazine headlines, brand marks, packaging, posters, pull quotes, fashion, editorial, luxury, dramatic, refined, elegant display, editorial voice, luxury branding, dramatic emphasis, modern classic, hairline serifs, needle terminals, calligraphic, brisk rhythm, sharp joins.
A high-contrast serif italic with an aggressive rightward slant and a tall, compressed silhouette. Hairline serifs and needle-like terminals contrast with thick, sculpted main strokes, creating a crisp, glossy texture. Counters are tight and elliptical, and many joins taper quickly into fine points, giving the letters a cut, chiseled feeling rather than a soft, bookish one. The overall rhythm is lively and continuous, with elegant entry/exit strokes and consistent contrast behavior across caps, lowercase, and figures.
This face is well-suited to display typography where its contrast and sharp detailing can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, posters, and large pull quotes. It can also work for short, high-impact editorial subheads when set with generous spacing and solid printing conditions.
The tone is sophisticated and theatrical, with a distinctly editorial polish. Its sharp hairlines and sleek slant suggest luxury, fashion, and premium branding, while the dramatic contrast adds a sense of urgency and glamour.
The design appears intended to deliver a contemporary, high-fashion italic voice built on classical serif foundations, prioritizing elegance and dramatic stroke contrast for attention-grabbing typography. It aims to feel polished and upscale while remaining legible in short text and headline settings.
The caps read as stately but stylized, with narrow widths and pronounced diagonal stress; the lowercase shows energetic italic forms with pointed terminals and compact bowls. Numerals follow the same contrast logic and appear designed to match display settings, emphasizing elegance over neutrality.