Sans Normal Okmob 18 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Croih' by 38-lineart, 'Avita' by Bykineks, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, straightforward, impact, clarity, modernity, approachability, versatility, geometric, rounded, high apertures, uniform strokes, chunky.
A heavy, geometric sans with smooth, round bowls and mostly uniform stroke weight. Counters are open and generous, with wide apertures in letters like C, S, and e that keep forms readable at larger headline sizes. Terminals are clean and largely straight-cut, and curves are drawn with consistent radii, producing an even, polished rhythm. The lowercase shows a tall x-height and compact ascenders, while capitals remain broad and stable with sturdy verticals and wide rounds; numerals follow the same robust, simplified construction.
Well-suited to headlines and short-to-medium display copy where strong presence and clarity are needed, such as branding, posters, packaging, and wayfinding or retail signage. The open counters and simple forms help it stay legible in dense marketing text and large-scale applications where bold, clean shapes are desirable.
The overall tone is contemporary and self-assured, balancing friendliness from its rounded geometry with a no-nonsense solidity from its dense weight. It reads as approachable and modern rather than technical or ornate, giving text a direct, high-impact voice.
The design appears intended as a versatile, contemporary workhorse for high-impact communication, prioritizing clean geometry, open counters, and consistent stroke behavior to deliver a confident, approachable display voice.
Spacing appears comfortable for display, and the wide circular forms (notably O/Q/0) create a strong, graphic texture in blocks of text. The design maintains consistency across letters and numerals, favoring clarity and simple geometry over calligraphic modulation.