Sans Normal Afray 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Menca' by Kvant; 'Basic Sans', 'Boston', 'Corporative Sans', and 'Multiple' by Latinotype; 'Morandi' by Monotype; 'Axios Pro' by TipoType; and 'DT Ampla' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, assertive, modern, punchy, dynamic, impact, motion, clarity, modernity, versatility, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with rounded geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing a dense, high-impact color on the page. Counters are fairly open for the weight, and terminals are clean and largely unadorned; joins are sturdy and slightly softened, giving the forms a friendly roundness despite the strong mass. The oblique slant is uniform across letters and figures, with compact proportions that keep words tightly knit in display settings.
Best suited for headlines, branding, and short-form messaging where impact and momentum are desirable—posters, packaging callouts, event graphics, and sports or tech-adjacent identities. It can also work for subheads and UI highlights, but the dense weight suggests using larger sizes and generous spacing for optimal clarity.
The overall tone is energetic and confident, with a forward-leaning motion that feels active and contemporary. Its weight and slant combine to create a bold, promotional voice that reads as sporty and attention-grabbing while staying clean and straightforward.
This font appears designed to deliver a modern, energetic sans voice with strong presence and consistent oblique rhythm. The rounded geometry and sturdy construction suggest an intention to balance friendliness with forceful, campaign-ready emphasis.
Capitals and numerals present a strong, poster-ready silhouette, and the punctuation and accents shown maintain the same solid, rounded feel. The italic angle is pronounced enough to add momentum without making shapes feel overly condensed or distorted.