Sans Normal Abmib 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, signage, modern, clean, friendly, casual, airy, everyday readability, modern branding, informal emphasis, clean utility, humanist, oblique, open apertures, soft curves, lively rhythm.
A slanted sans with smooth, rounded construction and a lightly humanist feel. Strokes stay fairly even and crisp, with gently tapered terminals and minimal modulation, producing a clean, contemporary texture. Counters are open and generous, and the overall spacing reads airy, helping lines set with a relaxed, readable rhythm. Letterforms lean on simple geometric curves while keeping subtle asymmetries that add warmth and movement.
It works well for interface copy, product messaging, and editorial text where a clean sans voice is desired but with added motion from the slant. It also suits branding, packaging, and light signage that benefits from a friendly, modern tone and clear letterforms at a range of sizes.
The tone is modern and approachable, balancing a straightforward sans simplicity with an informal, conversational slant. It feels energetic without becoming loud, making it suitable for friendly, everyday communication and contemporary branding.
The design appears intended to provide a versatile, contemporary sans with an oblique posture for emphasis, combining geometric clarity with humanist softness to remain comfortable in continuous reading while still feeling active and current.
The alphabet shows consistent slant and cohesive rounding across curves, with clear digit shapes that match the letters’ smooth, understated character. The overall impression is uncluttered and legible, with a slightly playful liveliness coming from the oblique stance and soft terminals.