Sans Normal Ifdud 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial display, friendly, casual, playful, approachable, lively, friendly tone, modern casual, readable italic, soft geometry, rounded, humanist, soft terminals, monoline, bouncy.
A rounded, monoline sans with a steady rightward slant and soft, fully curved terminals. Letterforms lean on simple geometric cores (notably round bowls in C, O, e, and 0) while keeping a humanist looseness in the joins and stroke endings. Proportions are open and readable, with generous counters and smooth curves; diagonals and joins (K, V, W, X) stay clean and uncomplicated. Numerals follow the same friendly construction, with rounded forms and slightly individualized widths that create a natural, hand-drawn rhythm without looking rough.
Well-suited to brand voices that want to feel approachable and contemporary, including packaging, café or lifestyle identities, and upbeat promotional materials. It works nicely for headlines, short paragraphs, and pull quotes where a friendly italic texture can carry the tone without needing extra decoration.
The overall tone is warm and informal, with a lighthearted, conversational feel. Its rounded shapes and gentle slant suggest friendliness and motion, making text feel more personal and upbeat than strictly utilitarian.
Likely drawn to provide an easygoing italic sans that feels personable and modern, combining rounded geometry with a relaxed, handwritten-like rhythm for expressive everyday typography.
The design maintains consistent stroke thickness and rounded finishing throughout, which helps it remain cohesive across caps, lowercase, and figures. Curves are emphasized over sharp corners, and the spacing and shapes read well in continuous text, giving lines a smooth, flowing cadence.