Sans Superellipse Habuv 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Reyhan' by Plantype, 'Identidad' by Punchform, 'NeoGram' by The Northern Block, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, ui labels, modern, confident, neutral, friendly, utilitarian, impact, clarity, modernization, approachability, geometric, rounded, blocky, compact, stable.
A heavy, geometric sans with rounded-rectangle construction and smooth, low-contrast strokes. Curves are generous and corners are consistently softened, giving counters a squarish, superelliptical feel rather than true circles. Proportions are compact with sturdy verticals and broad, even horizontals, producing a steady texture in lines of text. Terminals are clean and unadorned, and the overall rhythm favors clarity and uniformity over calligraphic nuance.
Well suited for bold headlines, brand marks, packaging, and poster typography where strong presence is needed. The rounded, geometric structure also works for signage and UI labels that benefit from a sturdy, contemporary voice, especially at medium-to-large sizes.
The tone is contemporary and straightforward, projecting strength and reliability without feeling sharp or aggressive. Its rounded geometry adds a mild friendliness, while the dense weight reads as assertive and headline-ready.
The design appears intended to deliver a robust, modern sans that balances geometric rigor with softened corners for approachability. It prioritizes strong silhouettes and consistent construction for impactful display typography and clear, no-nonsense communication.
Round letters show slightly squared bowls and counters that keep forms tight and controlled, aiding consistency at display sizes. Numerals follow the same blocky, rounded geometry, with clear silhouettes and minimal stylistic quirks.