Sans Normal Utrey 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui, contemporary, energetic, friendly, sporty, informal, contemporary tone, motion emphasis, approachable clarity, clean utility, oblique, rounded, geometric, soft corners, open counters.
This is an oblique sans with a clean, geometric backbone and rounded, softened joins. Strokes are largely monolinear with smooth curve transitions, producing open counters and clear interior spaces. The italic angle is consistent across capitals, lowercase, and figures, and the overall rhythm feels slightly forward-leaning and brisk. Uppercase forms are compact and sturdy, while the lowercase shows simple, single-storey constructions (notably the a and g) and gently tapered terminals that keep curves looking smooth rather than mechanical. Numerals follow the same slanted, rounded construction, with straightforward shapes and even color in text.
Well-suited to branding and headline settings where a forward, contemporary voice is desired, as well as posters and packaging that benefit from a clean but lively slanted sans. It can also work in UI labels, navigation, and short product copy where a softer, more personable tone is preferred over a strict, upright grotesk.
The overall tone is modern and approachable, with a sporty, kinetic feel driven by the steady slant and rounded geometry. It reads as friendly and informal rather than corporate, suggesting motion and ease without becoming playful or decorative.
The design appears intended to provide a modern oblique companion with geometric clarity and softened shapes, balancing efficient readability with a sense of motion. Its construction prioritizes a consistent, even texture and a friendly presence across uppercase, lowercase, and numerals.
The face maintains a stable texture across mixed-case settings, and its open apertures help preserve clarity in continuous reading. Curves and diagonals are emphasized, giving the design a slightly dynamic silhouette even at larger display sizes.