Sans Superellipse Etlor 12 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'Cervo Neue' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, wayfinding, sporty, energetic, modern, urgent, industrial, compact impact, speed cue, modern branding, display emphasis, condensed, slanted, upright stress, rounded corners, compact.
A condensed sans with a strong rightward slant and heavy, even strokes. Curves are built from rounded-rectangle (superellipse-like) geometry, giving bowls and counters a compact, squared-off roundness rather than true circles. Terminals are largely blunt and clean, with minimal modulation and tight apertures that keep forms dense. The overall rhythm is vertical and compressed, with short extenders, sturdy joins, and numerals that match the compact, high-impact texture of the letters.
Best suited to headlines, posters, and branding where a compact footprint and strong emphasis are desirable. It works well for sports and performance-oriented identities, promotional graphics, packaging callouts, and punchy wayfinding or signage where tight spacing and a forceful texture help messages land quickly.
The tone is fast, punchy, and contemporary, with a slight engineered feel. Its slanted stance and compressed proportions read as sporty and urgent, suggesting motion and confidence rather than calm neutrality.
The design appears intended to deliver maximum impact in limited horizontal space while retaining smooth, rounded geometry. Its consistent slant and compact superelliptical curves suggest a focus on speed, modernity, and high-contrast presence at display sizes.
Counters tend to stay relatively small, so the face builds a dark, continuous color in text. The italic angle is consistent across capitals, lowercase, and figures, helping it feel cohesive in headlines and short lines where momentum and emphasis matter.