Sans Superellipse Ifwi 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, chunky, playful, retro, punchy, industrial, impact, approachability, bold branding, display clarity, rounded corners, blocky, compact, geometric, softened.
A heavy, block-built sans with rounded-rectangle shaping throughout. Curves resolve into softened corners rather than circles, giving bowls and counters a squarish, superelliptical feel. Strokes are consistently thick with minimal modulation, terminals are blunt, and spacing reads slightly compact in running text. The lowercase follows the same chunky geometry with a high, sturdy x-height and simple, single-storey forms, while numerals keep broad proportions and rectangular counters.
This face is well suited to headlines, short blurbs, and bold branding where impact and clear shapes matter. It works especially well on posters, signage, product packaging, and logo wordmarks that benefit from a sturdy, rounded-rect geometry.
The overall tone is bold and friendly, with a poster-like confidence. Its rounded corners soften the mass, creating a playful, slightly retro display energy that feels at home in sporty, arcade, or packaging aesthetics.
The design appears intended to deliver maximum punch with a softened, approachable geometry—combining blocky mass with rounded corners for a contemporary-retro display voice.
Distinctive squared bowls and counters create a strong silhouette that stays recognizable at a distance. The texture in paragraphs is dense and dark, so it reads best when given room—either larger sizes or with generous leading and tracking.