Sans Normal Modim 5 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, friendly, punchy, chunky, maximum impact, display clarity, friendly tone, retro flavor, rounded, soft corners, blunt, stout, compact counters.
This typeface uses heavy, blocky strokes with rounded outer curves and broadly squared terminals, creating a stout, compact silhouette. Curves are full and circular while joins are simplified and sturdy, producing an overall “cut from a solid” feel. Counters are relatively small and enclosed, and the wide capitals combined with a tall lowercase create a strong, billboard-like rhythm. Numerals and lowercase share the same blunt, robust construction, with minimal detailing and a consistent, uniform stroke presence across the set.
It is best suited to headlines, short statements, posters, and display settings where impact and immediacy matter. The strong shapes also fit branding uses like logos, packaging, and bold signage, especially where a friendly, retro-leaning voice is desired. For extended text, it will generally work better in larger sizes with generous leading.
The tone is bold and approachable, leaning toward a retro, poster-friendly personality rather than a neutral corporate voice. Its chunky forms and soft rounding read as cheerful and informal, with a slightly cartoonish confidence that draws attention quickly.
The design appears intended to deliver maximum visual presence with a simple, rounded, highly legible-at-a-distance construction. It prioritizes bold shapes, compact interiors, and an upbeat display rhythm that reads quickly and feels approachable.
At larger sizes the tight counters and dense interiors become part of the character, but they can also reduce clarity in long passages. The overall color on the page is very dark and uniform, making spacing and line breaks important for comfortable reading.