Sans Normal Itbem 11 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor and 'Corbert Wide' and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, solid, impact, approachability, clarity, modernity, simplicity, rounded, geometric, smooth, compact, blocky.
A heavy, rounded sans with a geometric construction and generously filled counters. Curves are smooth and close to circular, while straight strokes end in clean, squared terminals. The lowercase shows a single-storey “a” and “g,” a compact “e” with a tight aperture, and short, sturdy joins that keep forms dense. Overall spacing reads even and stable, with broad shapes and simplified detailing that maintain clarity at large sizes.
This style excels where impact and quick recognition matter: headlines, posters, brand marks, packaging, and large-format signage. It also works well for short UI labels or hero text when a friendly but forceful voice is needed, though its dense shapes are best reserved for larger sizes and shorter runs of text.
The tone is bold and approachable, with a contemporary, no-nonsense presence. Its rounded geometry softens the mass, giving it a friendly, consumer-facing feel while still reading as assertive and high-impact.
The design appears intended to deliver maximum presence with minimal fuss: a geometric, rounded sans that stays legible and consistent in display contexts. Its simplified forms and compact apertures suggest a focus on bold brand communication and attention-grabbing typography.
Round characters like O/Q and the numerals lean toward near-circular bowls, while diagonals (V/W/X/Y) are thick and steady, reinforcing a strong, poster-like rhythm. The overall look favors simplicity and uniformity over calligraphic nuance, producing a clean, modern texture in headline settings.