Sans Normal Itbig 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, modern, impact, approachability, clarity, modernity, rounded, soft corners, sturdy, open counters, high impact.
A heavy, wide sans with broadly rounded geometry and softened terminals. Strokes are thick and confident with gently modulated curves, producing large, open interior spaces in letters like O, D, P, and a. The lowercase shows a single-storey a and g, a tall, simple t with a short crossbar, and a compact earless r, all contributing to a straightforward, contemporary rhythm. Numerals are wide and blocky with clear silhouettes, and overall spacing feels generous, supporting legibility at display sizes.
Best suited for headlines and short bursts of copy where width and weight can work as a graphic element—posters, signage, packaging, and brand wordmarks. It can also serve as an emphatic UI or marketing typeface for large labels and hero text, where its open forms help maintain clarity.
The tone is bold and approachable, combining a friendly roundness with an assertive, attention-grabbing presence. It reads as contemporary and slightly playful rather than technical, making it feel welcoming even at very large sizes.
Likely designed to deliver maximum impact with a friendly, rounded voice: a broad, bold sans that stays legible while projecting warmth and confidence in display settings.
Curved joins and rounded corners prevent the weight from feeling harsh, while the wide proportions give headings a stable, poster-like footprint. The design maintains consistent stroke heft across straight and curved elements, creating an even, cohesive color in lines of text.