Sans Faceted Deru 1 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sportswear, labels, industrial, athletic, tactical, retro, impact, ruggedness, modernized retro, signage, blocky, faceted, chamfered, angular, stencil-like.
A heavy, geometric sans built from straight strokes and planar facets, with corners consistently chamfered in place of curves. Counters are squarish and compact, giving letters a dense, punchy silhouette; the O and Q read as octagonal forms with clipped corners. Terminals are abrupt and flat, and diagonals (K, V, W, X, Y) are cut with crisp angles that keep the texture rigid and mechanical. Lowercase follows the same block construction with simplified forms and sturdy joins, producing a tight rhythm and strong word-shape at display sizes.
Best suited for headlines, posters, and logo/wordmark work where the angular silhouettes can read large and bold. It also fits athletic identities, equipment branding, packaging labels, and short bursts of copy where a rugged, engineered voice is desirable.
The overall tone is tough and utilitarian, suggesting sports uniforms, machinery, and action-forward branding. Its faceted geometry adds a retro-industrial flavor that feels assertive and no-nonsense, with an emphasis on impact over delicacy.
The design appears intended to translate familiar sans structures into a faceted, cut-metal aesthetic, maximizing visual weight and edge definition for high-impact display typography.
The faceting is applied consistently across capitals, lowercase, and numerals, creating a cohesive set that reads like carved or cut signage. Numerals are similarly squared-off and sturdy, matching the compact counters and angular reductions seen in the letters.