Sans Faceted Buho 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Plasma' by Corradine Fonts and 'Bega' by Indian Type Foundry (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, signage, athletic, industrial, assertive, retro, technical, impact, ruggedness, sports feel, machined look, display clarity, octagonal, blocky, chamfered, angular, compact.
A heavy, block-constructed sans with chamfered corners and faceted geometry that replaces most curves with straight segments. Strokes are consistently thick with squared terminals, producing dense counters and sturdy silhouettes. The design uses octagonal/angled cut-ins on bowls and corners (notably in O, C, G, S, and the numerals), creating a crisp, machined rhythm. Lowercase forms are similarly built, with single-storey a and g, and generally compact apertures that emphasize mass and stability over delicacy.
Well-suited to display applications where impact and quick recognition matter—sports identities, headlines, posters, merchandise graphics, packaging, and bold wayfinding or signage. It also works effectively for short technical labels or UI tiles where a tough, angular aesthetic is desired, provided sizes are large enough to preserve counter clarity.
The overall tone is bold and utilitarian, evoking sports lettering, equipment marking, and industrial labeling. Its faceted cuts add a rugged, engineered feel with a subtle retro-athletic flavor, making the voice feel loud, confident, and no-nonsense.
The design appears intended to deliver maximum visual punch through heavy strokes and a consistent system of chamfered facets, creating a distinctive, industrial-sport voice without decorative flourishes. Its geometry suggests a focus on durability, stenciled/engineered cues, and high-contrast shape recognition at display scale.
The font reads best when given room: tight internal counters and angular joins can visually fill in at smaller sizes, while the distinctive corner facets become a key identifying feature at display sizes. Numerals follow the same faceted logic, with strong, sign-like forms (especially 0, 3, 8, and 9) that match the uppercase’s solidity.