Sans Normal Otkup 8 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, lively, retro, soften tone, add motion, increase approachability, display emphasis, rounded, soft, humanist, quirky, informal.
This typeface is a rounded, italic sans with soft terminals and gently swelling strokes that keep contrast subtle. Curves are generously modeled (notably in C, G, O, and S), while straight strokes lean forward with a consistent slant and slightly elastic rhythm. Uppercase forms feel compact and smoothly simplified, and the lowercase shows a humanist, handwritten influence—single-storey a and g, a curved-shoulder r, and an open, buoyant e—creating a warm, approachable texture. Numerals follow the same rounded logic, with smooth bowls and a softly shaped 2 and 3 that read clearly at display sizes.
Well suited to branding systems that want a friendly, energetic voice, as well as packaging, posters, and promotional headlines where the italic motion can add momentum. It can also work for short-form editorial callouts, captions, and social media graphics where a warm, informal sans is desired.
The overall tone is personable and upbeat, with an easygoing, slightly vintage flavor. Its slanted stance and rounded joins give it a conversational energy—more friendly and expressive than neutral—without tipping into extreme novelty.
The design appears intended to blend the clarity of a rounded sans with the expressiveness of an italic, creating a personable display face that stays smooth and coherent across uppercase, lowercase, and figures.
Stroke endings are consistently softened, and many joins are slightly tapered, which adds motion and prevents the italic from feeling rigid. Spacing appears moderately open in text, helping the rounded shapes avoid clumping and keeping words readable in short passages.