Sans Normal Otkup 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Amino' by Cadson Demak and 'Moris' by Katatrad (names referenced only for comparison).
Keywords: editorial, branding, advertising, packaging, signage, modern, clean, friendly, dynamic, added motion, modern utility, friendly clarity, headline emphasis, oblique, open counters, soft curves, humanist, rounded terminals.
This typeface is a slanted, low-contrast sans with soft, rounded curves and gently tapered joins that keep strokes visually smooth without sharp breaks. Proportions are on the broad side, with open counters and generous interior space that help letters stay clear at larger sizes. Terminals are predominantly rounded or subtly angled, and the overall rhythm feels even and steady, with a mild humanist influence in the way bowls and diagonals are drawn. Numerals follow the same flowing, oblique construction, with rounded shapes and consistent stroke weight that matches the letters.
It suits editorial typography, marketing copy, and brand systems that want a modern sans voice with extra momentum from the slanted construction. The open forms and broad proportions also make it a solid choice for headlines, subheads, pull quotes, posters, and other display-forward applications where clarity and personality are both important.
The overall tone is contemporary and approachable, combining a clean sans structure with a lively italic motion. It feels confident and readable while still conveying a slightly informal, conversational energy—more friendly than clinical, and more modern than traditional.
The design appears intended to provide a versatile italic sans that reads cleanly while adding motion and warmth through rounded geometry and open spacing. It aims for a contemporary, broadly usable texture that can handle both expressive display settings and longer text without relying on high contrast or decorative detailing.
The slant is consistent across capitals, lowercase, and numerals, giving lines a cohesive forward movement. Curves are emphasized over hard corners, which reinforces smooth texture in longer passages and keeps shapes from feeling rigid.