Serif Normal Bubas 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, friendly, retro, folksy, warm, playful, display impact, retro feel, approachability, brand character, bracketed, soft terminals, bulbous, rounded, lively.
A very heavy serif with rounded, softly bracketed serifs and noticeably bulbous stroke endings. The letterforms have a compact, sturdy build with smooth curves and a gentle, slightly calligraphic modulation that keeps counters open despite the weight. Proportions vary across glyphs, creating an uneven, lively rhythm; diagonals and joins are thick and cushioned, and several forms show subtly flared or teardrop-like terminals that emphasize softness over sharpness.
Best suited to headlines, posters, packaging, and short brand statements where its heavy, rounded serifs can deliver personality and immediate presence. It also works well for signage and event materials that benefit from a friendly retro voice, especially at medium to large sizes.
The overall tone feels warm and approachable, with a distinctly retro, hand-set flavor. Its chunky shapes and softened details read as friendly and slightly whimsical rather than formal or austere, giving text a buoyant, characterful presence.
The design appears intended to merge traditional serif cues with a softened, chunky display treatment, prioritizing warmth and memorability over strict text neutrality. Its lively width rhythm and rounded terminals suggest a goal of creating a vintage-leaning, attention-getting serif for expressive typography.
In the sample text, the dense color and rounded details create strong impact at display sizes, while the variable-looking widths and heavy joins can make long passages feel busy. Numerals share the same soft, weighty construction, reinforcing a consistent, poster-like texture.