Sans Normal Mymev 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, playful, impactful, retro, friendly, impact, display, bold branding, retro flavor, geometric, blocky, rounded, chunky, high-ink.
A heavy, geometric sans with dense, compact letterforms and broadly rounded bowls. Strokes are thick and uniform-feeling with subtly softened corners, giving the shapes a carved, poster-like solidity. Counters are relatively small for the weight, and terminals tend toward squared or gently rounded finishes rather than sharp points. The uppercase reads sturdy and monumental, while the lowercase keeps the same mass with simple, single-storey forms and short, sturdy joins that maintain a consistent rhythm. Numerals are bold and simplified, with clear silhouettes designed to hold up at large sizes.
Best suited to display applications such as headlines, posters, branding marks, packaging callouts, and bold signage where the thick strokes and compact counters read as intentional punch. It performs especially well in short bursts—titles, labels, and emphasis text—where its weight and rhythm can carry the layout.
The overall tone is loud, confident, and slightly cheeky—more headline-driven than neutral. Its chunky geometry and tight counters evoke a retro display sensibility, balancing friendliness with a strong, attention-grabbing presence.
The design appears intended to deliver maximum visual impact with a friendly geometric voice, prioritizing strong silhouettes and consistent, chunky rhythm for attention-focused typography.
At text sizes the dense interiors can darken quickly, but the bold silhouettes stay highly recognizable in short phrases. The design favors big shapes and even color on the line, producing a compact, high-impact texture.