Sans Normal Mymir 7 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Aeroko' by Monotype and 'Scansky' by Satori TF (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, playful, confident, high impact, clear display, approachability, modern branding, blocky, rounded, compact, geometric, sturdy.
A heavy, geometric sans with broad, rounded curves and dense, compact counters. Strokes are consistently thick with minimal modulation, and terminals are mostly flat, giving the shapes a sturdy, block-like presence despite the softened corners. Round letters (O, C, G) read as near-circular, while diagonals (V, W, X, Y) are blunt and powerful. Lowercase forms are simple and robust with short-to-moderate ascenders/descenders, and the numerals are wide, highly legible, and built from the same bold, rounded geometry.
Best suited to display work where impact and instant readability matter, such as headlines, posters, short slogans, branding marks, packaging callouts, and wayfinding or storefront signage. It can also work for large-size editorial subheads, but its heaviness makes it less ideal for long passages of text.
The overall tone is loud, upbeat, and approachable—more friendly than formal. Its weight and simplified construction create an assertive, attention-grabbing voice that feels contemporary and sporty, with a hint of playful charm.
The design appears intended to deliver maximum visual impact through simplified, rounded geometry and very strong color on the page, prioritizing clarity and punch for prominent, attention-driven typography.
Spacing appears generous enough to keep interior shapes from clogging at large display sizes, while the dense counters and thick joins suggest it will look most at home when set with some breathing room. The punctuation shown is minimal but matches the same solid, no-nonsense construction.