Sans Superellipse Holog 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Gltp Starion' by Glowtype, 'Roihu' by Melvastype, 'Dalle' by Stawix, 'Bitner' and 'Norpeth' by The Northern Block, and 'Cormac' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, playful, punchy, impact, approachability, retro flavor, branding focus, clarity, rounded, blocky, soft corners, compact, sturdy.
A heavy, rounded sans with squared-off curves that read as superelliptical rather than purely circular. Strokes are thick and consistent, terminals are clean, and corners are broadly rounded, producing a solid, carved-in feel. Counters are relatively tight and often squarish, with wide internal openings on letters like A and R but more compact bowls on B and P. The lowercase shows a single-storey a and g, a short-armed r, and a robust, upright rhythm; punctuation-like dots (i/j) are square and substantial, matching the overall geometry. Numerals are large and weighty with simplified shapes and minimal detailing for maximum impact.
Best suited for display use where its mass and rounded geometry can be appreciated—headlines, posters, branding marks, packaging, and bold signage. It can also work for short subheads and callouts in editorial or web layouts when a friendly, high-impact tone is desired, but the tight counters suggest avoiding long passages at smaller sizes.
The overall tone is bold and approachable: friendly due to the soft corners, but assertive because of the dense weight and compact counters. Its geometry evokes a retro, sign-painting/packaging sensibility, with a playful, chunky voice that feels energetic rather than refined. It projects confidence and immediacy, making text feel loud, direct, and upbeat.
The design appears intended to deliver maximum presence with a soft, contemporary edge: a simplified, geometric construction with rounded-rectangle forms that stays highly legible at large sizes. It prioritizes strong silhouettes and consistent stroke heft to create a memorable, brandable look that feels both retro-influenced and modern in its cleanliness.
In the sample text, the weight creates strong texture and tight word shapes, with relatively short ascenders/descenders and a compact vertical footprint. The squarish rounding gives it a distinctive “rounded-rectangle” personality that stays consistent across caps, lowercase, and figures, helping it hold together in large typographic blocks.