Sans Normal Oslom 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sturdy, impact, clarity, modernity, attention, rounded, compact, blocky, clean, high-impact.
A heavy, compact sans with broad, rounded curves and squared-off terminals that keep the silhouette solid and simple. Counters are relatively small for the weight, with smooth, circular bowls (notably in C, G, O, Q, and 8) and minimal stroke modulation. The lowercase shows a single-storey a and g, short extenders, and straightforward construction that favors even texture. Numerals are bold and geometric, with clear, simplified forms and a strong baseline presence.
This font is well suited to headlines, posters, labels, and branding where bold emphasis and immediate legibility are priorities. It can also work for short UI labels or navigation in large sizes, and for packaging or signage that benefits from a compact, high-impact voice.
The overall tone is assertive and energetic while staying approachable due to its rounded geometry. It feels contemporary and utilitarian, designed to read as direct, dependable, and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum visual impact with a clean, contemporary sans structure. It prioritizes bold presence, simplified letterforms, and a consistent geometric rhythm to stay readable and stable in prominent display settings.
Spacing and proportions create a dense, poster-ready color on the page, especially in mixed-case text. The design’s large interior curves and blunt joins help maintain clarity at display sizes, while the very heavy weight can cause tight counters to fill in at smaller sizes.