Cursive Rulen 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: greeting cards, branding, packaging, social media, quotes, friendly, casual, playful, approachable, handmade, handwritten warmth, casual readability, friendly tone, informal branding, rounded, bouncy, loopy, monoline-ish, soft terminals.
A casual cursive hand with rounded forms, soft joins, and a lightly bouncy baseline rhythm. Strokes read as mostly monoline with subtle modulation, ending in blunted, brush-pen–like terminals rather than sharp cutoffs. The lowercase is loop-forward and compact, with tall ascenders and snug counters, while capitals are simplified and open, leaning on smooth vertical strokes and gentle curves. Overall spacing and widths vary naturally from glyph to glyph, reinforcing an organic, written feel while staying consistent enough for continuous text.
This style works well for short-to-medium text where a warm, human voice is desired—greeting cards, small-brand identities, packaging callouts, café menus, social posts, and pull quotes. It is especially effective in headlines and highlighted phrases where the handwritten rhythm can be appreciated.
The tone is friendly and informal, like quick, confident handwriting meant to feel welcoming rather than formal. Its loops and soft curves give it a cheerful, personable character that suggests notes, labels, and lighthearted messaging.
The design appears intended to capture an easygoing, everyday cursive look with clean, repeatable letterforms that still retain natural variation. It aims for readability in phrases and headlines while maintaining a distinctly handmade personality.
Letterforms show a consistent rounded-pen logic: single-storey shapes in the lowercase, prominent loops on descenders, and smooth, continuous curves that keep texture lively in longer lines. Numerals match the same handwritten cadence, with open, simple constructions and rounded endings.