Sans Other Admar 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, 'Gilroy' by Radomir Tinkov, 'Daymore' by Rillatype, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, kids media, playful, chunky, bouncy, friendly, quirky, playful display, high impact, friendly tone, quirky character, rounded, soft corners, bulky, cartoonish, informal.
A heavy, geometric sans with chunky proportions and softly rounded outer corners paired with tighter, more angular joins. Strokes are consistently thick with minimal contrast, and many glyphs show slightly canted terminals or asymmetric cuts that create an intentionally irregular rhythm. Counters are compact and often circular, and the overall silhouette reads as compact and dense, optimized for impact rather than refinement. Numerals and capitals share the same stout, simplified construction, while lowercase forms keep broad bowls and short, sturdy arms.
Best suited for headlines, posters, packaging, and bold branding where a friendly, playful voice is desired. It works well for short phrases, logos, and punchy callouts, especially in contexts like kids’ media, entertainment, or casual food and retail graphics.
The font communicates a cheerful, comic energy with a handmade wobble that feels lively and approachable. Its exaggerated weight and subtly off-kilter details give it a mischievous, attention-grabbing tone suited to lighthearted or youth-oriented messaging.
The design appears intended to deliver maximum visual punch with a fun, quirky personality, using simplified geometric forms and deliberate irregularities to avoid a sterile, purely mechanical look.
The uneven angles and occasional leaning strokes add motion and personality, but also make the texture more animated and less formal. At larger sizes it becomes a strong graphic element; at smaller sizes the tight counters and dense weight may reduce clarity in long passages.