Sans Normal Hekuv 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, soft, friendliness, informality, approachability, playfulness, softening, rounded, monoline, bubbly, humanist, informal.
A rounded, monoline sans with soft terminals and gently irregular, hand-drawn geometry. Curves are generously circular and open, with a light, springy rhythm and slightly varying character widths that keep the texture lively. Uppercase forms stay simple and clean, while the lowercase introduces more personality through single-storey constructions and casual, pen-like joins. Numerals follow the same rounded logic, with smooth arcs and minimal sharp corners for a cohesive, approachable feel.
Well-suited to branding and packaging that needs an upbeat, approachable voice, as well as posters, headlines, and social graphics where friendly warmth matters more than formal precision. It can also work for children’s media and casual UI accents when a soft, rounded tone is desired.
The overall tone is warm and informal, reading like neat marker lettering rather than a strict geometric system. Its rounded shapes and relaxed spacing give it a cheerful, kid-friendly personality that feels conversational and non-technical.
The design appears intended to deliver a clean sans foundation with a playful, hand-touched friendliness, prioritizing approachability and charm while maintaining straightforward letterforms for easy reading.
Counters tend to be open and round, supporting clarity at display and medium sizes. The stroke endings are consistently softened, and the overall silhouette favors curved forms over angles, which reduces stiffness and increases friendliness.