Sans Normal Asmuy 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, signage, editorial, presentations, neutral, modern, clean, friendly, pragmatic, clarity, versatility, neutrality, modern utility, geometric, rounded, open counters, crisp terminals, even rhythm.
This sans serif shows a largely geometric construction with round bowls and smooth curves paired with straight, clean stems. Stroke weight is even and consistent, with crisp, mostly horizontal or vertical terminals that keep the forms tidy and predictable. The uppercase has straightforward, balanced proportions (a pointed A, circular O, and a G with a clear horizontal bar), while the lowercase mixes single-storey forms (notably a and g) with open apertures and generous counters that support clarity. Numerals are simple and modern, with a straightforward 1 and broadly rounded 0/8/9 shapes.
It performs well for UI copy, dashboards, and product interfaces where consistent shapes and open counters aid quick scanning. The clean geometry also suits signage, slide decks, and general editorial layouts that need a contemporary, unobtrusive sans serif.
The overall tone is neutral and contemporary, with a calm, no-nonsense presence that still feels approachable due to its rounded geometry and open interior spaces. It reads as practical and familiar, suited to interfaces and informational settings rather than overtly expressive branding.
The design appears intended as a versatile, general-purpose sans serif: clear at small sizes, orderly in longer passages, and visually restrained so it can support a wide range of content without calling attention to itself.
Letterforms maintain a steady rhythm in text, with consistent spacing and restrained detailing. Distinctive touches like the Q’s short diagonal tail and the clean, angled strokes in V/W/X add structure without disrupting the font’s overall simplicity.