Sans Normal Asmuy 13 is a regular weight, normal width, monoline, upright, tall x-height font.
Keywords: ui text, web copy, editorial, branding, signage, modern, clean, neutral, friendly, technical, versatility, legibility, modernity, clarity, geometric, rounded, open counters, crisp terminals, even rhythm.
A clean, geometric sans with largely circular bowls and consistent, even stroke thickness. Curves are smooth and round, while joins and terminals stay crisp and controlled, giving the letterforms a precise, contemporary feel. Counters are open and generously proportioned, with straightforward construction across capitals and lowercase that favors clarity and steady horizontal rhythm. Numerals follow the same simple, rounded geometry, reading clearly with minimal stylistic distraction.
This font is well suited to interface typography, web and app text, and general-purpose editorial use where a clean, contemporary sans is needed. Its open shapes and steady rhythm also make it appropriate for signage and wayfinding, as well as restrained branding systems that prioritize clarity.
The overall tone is modern and neutral with a subtly friendly softness from its rounded forms. It feels contemporary and system-like, suited to utilitarian communication, but remains approachable rather than stark. The consistent shapes and calm rhythm convey reliability and straightforwardness.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel current and consistent, but restrained and readable for everyday text. Its construction suggests an emphasis on clarity, predictable rhythm, and broad applicability across digital and print contexts.
The design leans on geometric foundations (notably in O/C-like forms) while keeping practical apertures and clear interior spaces for legibility in running text. Spacing appears balanced and regular, supporting smooth paragraph color and tidy alignment in mixed-case settings.