Sans Other Abmor 2 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, comic, retro, friendly, expressiveness, novelty, impact, approachability, chunky, rounded, bouncy, irregular, cartoony.
A chunky, heavy sans with rounded, inflated forms and intentionally irregular silhouettes. Strokes keep a broadly even weight but wobble in edge geometry, with many terminals cut on soft diagonals that create a hand-cut, cut-paper feel. Counters are generally open and round, while several letters show asymmetrical curves and slightly varied widths that produce a lively, uneven rhythm. The lowercase is compact and buoyant with prominent bowls and a tall-feeling x-height, and the numerals echo the same bulbous, slightly skewed construction.
Best suited to short, high-impact settings such as posters, event titles, packaging callouts, stickers, and playful brand marks. It performs especially well when you want a bold, friendly voice for kids’ materials, games, or snack-style product graphics, and works nicely for splashy captions and display quotes.
The overall tone is lighthearted and mischievous, reading like a cartoon title treatment rather than a neutral text face. Its bouncy proportions and quirky angular nicks add a spontaneous, handmade energy that feels retro and kid-friendly.
The design appears intended to deliver an approachable, comedic display voice through exaggerated weight, rounded construction, and deliberately uneven letterforms. The goal seems to be instant personality and visual punch rather than typographic neutrality or long-form readability.
In running text, the irregular widths and angled cuts create strong texture and movement; this gives headlines character but can make dense setting feel busy. The heaviest shapes (notably rounded letters and numerals) visually dominate, so extra tracking and generous line spacing help maintain clarity.