Sans Other Amluy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'NorB Pen' by NorFonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, playful, quirky, friendly, retro, cartoon, personality, impact, informality, humor, chunky, soft, bouncy, tilted, hand-cut.
A heavy, chunky sans with softly rounded corners and a subtly uneven, hand-cut construction. Strokes stay broadly consistent in thickness, while many terminals are angled or slightly sheared, giving the letters a lively, off-kilter stance. Counters are compact and rounded, and curves are generous and inflated, producing a buoyant silhouette. Overall spacing and widths feel intentionally irregular, creating a rhythmic, homemade texture that remains legible at display sizes.
Best suited to bold headlines and short bursts of text where personality matters: posters, playful branding, snack or candy packaging, kids-focused materials, event promos, and social graphics. It can also work for punchy labels and signage where high contrast against the background helps the heavy shapes stay crisp.
The font projects a playful, comedic tone—more like cut-paper signage or cartoon titling than formal text typography. Its slight wobble and chunky shapes feel approachable and energetic, suggesting humor, informality, and a light retro sensibility.
The design appears intended to deliver a strong, friendly display voice with an intentionally imperfect, handcrafted rhythm. Its construction prioritizes character and impact over strict typographic regularity, aiming for a humorous, approachable look that stands out quickly.
Round forms such as O/C/G appear particularly full and blobby, while diagonals (V/W/X/Y) read as bold wedges with softened joins. The numerals echo the same chunky geometry and angled terminals, keeping the tone consistent across letters and figures.