Sans Normal Edmoj 2 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, dashboards, headlines, posters, packaging, modern, technical, clean, brisk, neutral, space saving, clarity, emphasis, contemporary tone, functional branding, slanted, compact, crisp, minimal, streamlined.
A slanted sans with compact proportions and a tidy, engineered construction. Strokes are even and smooth, with rounded bowls and gently tapered joins that keep the texture consistent in text. Counters are relatively open for a condensed design, and spacing feels tight but controlled, producing a fast, economical rhythm. Numerals follow the same straightforward geometry, reading cleanly alongside the letters.
It suits situations that benefit from a compact footprint and a sense of speed—such as UI labels, dashboards, data callouts, and navigation. The slanted stance also makes it effective for short headlines, posters, and brand messaging where emphasis is needed without heavy weight.
The overall tone is modern and businesslike, with a brisk, purposeful feel. Its slant adds momentum and emphasis without becoming expressive or calligraphic, keeping the voice neutral and efficient.
The design appears intended as a practical, condensed sans with an energetic slant, balancing efficient space usage with clear, rounded letterforms. It aims to deliver a contemporary, utilitarian voice that remains readable in both display lines and short paragraphs.
Diagonal terminals and angled horizontals reinforce a forward-leaning motion, while rounded forms (notably in C, O, Q, and the lowercase bowls) maintain a friendly clarity. The design favors uniformity and legibility over decorative quirks, making it feel dependable in continuous reading.