Sans Normal Edmoj 15 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Gibstone' by Eko Bimantara and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, editorial, modern, dynamic, clean, technical, forward-leaning, clarity, momentum, contemporary tone, versatility, slanted, geometric, open counters, crisp terminals, compact joins.
This is a slanted sans with a clean, geometric backbone and smooth, rounded curves. Strokes maintain an even, steady color with minimal modulation, and terminals read crisp rather than calligraphic. Many forms lean on circular/elliptical construction (notably in C, O, Q and the bowls of b, d, p), while diagonals in A, K, V, W, X and Y create a lively rhythm. Counters are generally open and legible, and the lowercase shows a tall, prominent x-height that keeps words dense and readable. Numerals follow the same straightforward construction, with simple, sturdy shapes and consistent stroke behavior.
It works well for interface labels, dashboards, and product typography where a clean sans is needed but a sense of motion is welcome. The prominent lowercase and open forms suit short-to-medium editorial text, while the energetic slant makes it especially effective for headlines, posters, sports/tech branding, and marketing copy.
The overall tone feels contemporary and energetic, with the slant adding motion and a slightly sporty, forward-driving character. Its restrained detailing keeps it professional and utilitarian, while the geometric roundness lends a friendly clarity rather than a cold, mechanical feel.
The design appears intended to deliver a modern, readable sans with an italicized, action-oriented stance, balancing geometric simplicity with practical legibility across text and display settings.
The italic angle is consistent across uppercase, lowercase, and figures, helping mixed-content settings look cohesive. Round letters stay smooth and balanced, while angled joins and diagonals are kept sharp enough to preserve clarity at smaller sizes.