Slab Contrasted Amwu 3 is a very bold, very wide, high contrast, italic, tall x-height font visually similar to 'Lapoya' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: headlines, posters, sports branding, event promo, packaging, sporty, retro, assertive, punchy, playful, impact, motion, texture, retro display, brand voice, slabbed, wedgey, compact counters, arched terminals, ink-trap cuts.
A heavy, right-leaning display face with slab-like serifs and sharp, chiseled cut-ins that create small triangular notches throughout the joins and terminals. The letters are wide with pronounced horizontal mass, while inner counters stay relatively tight, producing strong black shapes and a compact rhythm. Stroke endings often flare into wedgey slabs, and the contrast reads more as abrupt thick-to-thin transitions at cuts and joins than smooth modulation. Rounded forms (O, C, S, 0) are broad and flattened, and the numerals echo the same bold, sculpted construction for consistent texture.
Best suited to headlines and short bursts of copy where its wide, sculpted forms can read at size—posters, event promotions, sports-themed branding, and bold packaging statements. It can work for emphatic subheads, but extended paragraphs will look dense due to the heavy color and tight counters.
The overall tone is loud and energetic, combining a vintage sign-and-poster feel with a sporty, action-forward slant. The sharp internal cuts add a mischievous, slightly aggressive edge, keeping the voice playful rather than formal.
The font appears designed to deliver maximum punch and motion through an italic stance, broad proportions, and slabbed terminals, while the consistent chiseled cut-ins add a signature texture. The intention feels like a display workhorse for high-impact messaging with a retro-energetic personality.
In text, the strong slant and frequent notches create a distinctive stripe-like sparkle across lines, especially where crossbars and serifs align. The design favors impact over quiet readability, with the most character coming from the repeated carved details and wide silhouettes.