Slab Square Jefo 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Aderos' by Eko Bimantara (names referenced only for comparison).
Keywords: posters, headlines, sports branding, logos, packaging, western, athletic, retro, confident, playful, impact, signage, nostalgia, sturdiness, attention, blocky, chunky, bracketed, ink-trap, high-contrast counters.
A heavy, block-forward slab serif with broad proportions, flat-ended terminals, and sturdy rectangular serifs. Strokes are largely uniform with subtle modulation, and many joins are slightly scooped or notched, giving a carved, ink-trap-like bite in corners. Counters are rounded and generous for the weight, while curves stay compact and controlled, producing a dense, poster-ready texture. The lowercase is compact and sturdy with a single-storey a and a straightforward, workmanlike rhythm; figures are wide and punchy with strong horizontal emphasis.
Well suited to headlines, posters, and short, high-impact copy where its chunky slabs and wide proportions can dominate the page. It also fits sports identities, event graphics, bold packaging, and logo wordmarks that benefit from a sturdy, vintage-leaning display presence.
The overall tone feels bold and declarative, with a friendly toughness that nods to traditional display lettering. It reads as sporty and Americana-leaning, with a hint of Western signage and a lively, slightly mischievous energy coming from the notched joins and chunky slabs.
The design appears intended as a characterful display slab serif that maximizes impact through width, weight, and square-cut serifs, while using scooped joins to keep heavy forms from clogging. Its large x-height and simplified lowercase shapes aim for strong readability in big, energetic typographic settings.
The wide stance and tight internal spacing create strong word shapes at large sizes, while the squared serifs and notched intersections add character that can become prominent in longer paragraphs. It performs best when given breathing room in tracking and line spacing to keep counters open and the texture from feeling overly dark.