Sans Normal Efmep 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, approachable, efficient, neutral, clarity, modernity, text flow, versatility, monoline, rounded, open apertures, humanist, slanted.
This typeface is a slanted, monoline sans with smooth, rounded curves and restrained, straightforward construction. Letterforms show open apertures and generous internal counters (notably in C, S, e, and a), keeping texture airy and readable. Strokes maintain an even thickness with soft terminal behavior rather than sharp cuts, and curves dominate the overall geometry, giving capitals a calm, simplified silhouette. Spacing appears moderate and consistent, producing an even rhythm in text while still allowing a slightly lively, forward-leaning flow.
It works well for interface copy, dashboards, and product text where a clean sans with a bit of motion is desired. The open forms and even texture also suit editorial subheads, marketing collateral, and presentation typography, especially where a contemporary, unobtrusive voice is needed.
The overall tone is modern and neutral with a friendly, approachable warmth. Its slant adds a sense of motion and informality without feeling decorative, making it suitable for contemporary, everyday communication.
The design appears intended to provide a practical, modern italic companion for general-purpose typography, prioritizing clarity and smooth text flow while maintaining a friendly, contemporary character.
The italics are integrated into the design rather than feeling like a simple mechanical slant, with lettershapes that keep their clarity in running text. Numerals follow the same clean, rounded logic as the letters, supporting consistent color across mixed alphanumeric settings.