Sans Normal Efmar 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, editorial, presentations, modern, clean, friendly, technical, airy, clarity, modernity, subtle emphasis, versatility, slanted, geometric, open, crisp, minimal.
This typeface is a slanted sans with a clean, geometric construction and smooth, rounded curves. Strokes are even and unmodulated, with a restrained, streamlined join behavior and consistently rounded terminals. Letterforms show open counters and generous interior space, while the overall rhythm stays steady and uncluttered. Numerals follow the same simple, rounded logic, maintaining clarity and a coherent texture alongside the alphabet.
It suits interface typography and product communication where a clear, modern slanted voice is helpful, and it can also serve in branding systems that want a contemporary feel without ornament. The even texture works well for short paragraphs, captions, and headings, especially where a subtle forward emphasis is desirable.
The overall tone is contemporary and straightforward, with an approachable softness from the rounded curves and open shapes. The slant adds a sense of motion and emphasis without becoming expressive or calligraphic, keeping the voice practical and modern.
The design appears intended to provide a neutral, modern sans voice with a built-in slant for emphasis, aiming for clarity, consistency, and a smooth reading rhythm across letters and figures.
Diagonal strokes and rounded bowls balance each other well, producing a smooth reading flow in the sample text. The design avoids decorative quirks, leaning on proportion, spacing, and clean geometry to create a calm, efficient typographic color.