Sans Normal Wogem 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Muller' and 'Muller Next' by Fontfabric, 'EquipCondensed' by Hoftype, 'LFT Etica' by TypeTogether, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, chunky, bouncy, impact, approachability, nostalgia, display character, branding voice, soft corners, rounded, posterlike, informal, cartoonish.
A heavy, rounded sans with soft corners, full bowls, and broad, compact counters that keep the texture dense. Curves dominate the construction, while terminals are gently flattened or subtly notched, giving strokes a hand-cut, slightly irregular finish without losing overall consistency. The lowercase shows a tall x-height and sturdy verticals, with single-storey forms and simple, blocky joins that read clearly at display sizes. Numerals are wide and weighty, matching the letters’ softened geometry and producing an even, emphatic color across lines.
Best suited to bold headlines, poster work, and packaging where a friendly, attention-grabbing voice is needed. It also works well for brand marks and short signage phrases, especially in contexts aiming for a retro or playful tone rather than a minimalist one.
The design feels upbeat and approachable, with a playful, vintage flavor that suggests mid-century signage and bold advertising. Its rounded massing and slightly quirky terminals add warmth and personality, making text feel conversational rather than formal.
Likely drawn to deliver maximum impact with a warm, rounded silhouette, combining geometric simplicity with a subtly hand-shaped finish. The goal appears to be an approachable display sans that remains legible while projecting character and nostalgia.
The face maintains strong presence even in longer passages, but the dense counters and heavy joins suggest it will be most comfortable when given generous size and spacing. The rhythm leans toward chunky, sculpted shapes rather than crisp, mechanical precision.