Sans Superellipse Oldin 12 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Grillmaster' by FontMesa, 'Bellfort' by GRIN3 (Nowak), and 'Maleo' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, condensed, industrial, retro, punchy, utilitarian, space saving, display impact, branding, rounded corners, compact, blocky, sturdy, high impact.
A compact, condensed sans with heavy strokes and softly squared, superellipse-like curves. Counters are tight and apertures tend to be narrow, giving the letters a dense, economical texture. Terminals are generally flat with subtly rounded corners, and the verticals read steady and uniform, producing a firm, poster-like rhythm. Lowercase forms are tall and simplified, with short extenders and minimal internal detailing, while figures follow the same condensed, blocky construction for consistent color.
Well suited to headlines, short subheads, and bold callouts where space is limited but impact is needed. It also fits packaging, labels, and wayfinding or storefront-style signage that benefits from a condensed footprint and sturdy letterforms.
The overall tone is assertive and workmanlike, with a slightly retro, signage-inspired feel. Its tight proportions and chunky forms project urgency and practicality rather than delicacy, making it feel direct and no-nonsense.
Likely intended as a space-saving display sans that retains strong presence in tight widths. The rounded-rectangle construction and simplified shapes appear designed to keep the set cohesive and legible in bold applications such as branding, signage, and poster typography.
The design maintains a consistent, rounded-rectangle motif across both uppercase and lowercase, which helps keep long lines cohesive despite the narrow set. The compact counters and strong stroke presence suggest it will hold its character best at display sizes or where strong typographic color is desired.