Sans Superellipse Domoh 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Blue Creek' and 'Blue Creek Rounded' by ActiveSphere, 'Late Breaking News JNL' by Jeff Levine, and 'Hype vol 3' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, poster, industrial, condensed, retro, assertive, space saving, impact, signage clarity, geometric styling, rounded corners, sturdy, compact, tall, clean.
A tall, tightly set sans with compact widths and heavy, even strokes. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel. Terminals are mostly blunt with softened corners, and the overall rhythm is vertical and consistent, with minimal modulation and little decorative detail.
Best suited to display settings where strong vertical emphasis and compact width are advantages: headlines, poster typography, storefront/signage, and bold brand wordmarks. It can also work for short bursts of text on packaging or labels where a condensed, high-impact voice is needed.
The tone is forceful and utilitarian, with a confident, no-nonsense presence. Its condensed proportions and squared-round construction suggest a retro-industrial flavor often associated with signage and headline typography, while the rounded corners keep it approachable rather than harsh.
The design appears intended to deliver maximum impact in limited horizontal space, using a consistent, rounded-rect construction for a distinctive yet orderly texture. It prioritizes bold silhouette and readability at larger sizes over nuanced typographic detail.
Wide apertures and simplified joins help maintain clarity despite the dense proportions. Numerals share the same tall, rounded-rect silhouette, matching the alphabet for cohesive titling and display use.