Sans Normal Lomaw 3 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Arpona' and 'Arpona Sans' by Floodfonts and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, assertive, energetic, friendly, retro, high impact, convey motion, display emphasis, bold branding, oblique, rounded, compact spacing, blocky, punchy.
A heavy, rounded sans with a pronounced rightward slant and broad proportions. Strokes are thick and smooth with moderately open counters and softened terminals, creating a dense, high-impact texture in both caps and lowercase. The forms lean on circular and elliptical construction, with sturdy bowls and a generally even rhythm; diagonals and joins are simplified and robust, keeping details from getting too fussy at large sizes. Numerals follow the same bold, rounded logic and read with strong weight and presence.
Best suited to headlines, posters, and short bursts of text where bold presence and motion are desirable. It can work well for branding, packaging, event graphics, and sports or lifestyle messaging that benefits from a confident, energetic voice. For longer passages, larger sizes and generous spacing help maintain clarity.
The overall tone is energetic and confident, with a sporty, poster-forward attitude. Its rounded shapes keep the voice approachable, while the strong slant and mass give it urgency and motion. The feel leans slightly retro, evoking signage and advertising styles that prioritize impact over delicacy.
The design appears intended as a high-impact, italicized display sans that combines rounded friendliness with strong, attention-grabbing weight. Its construction emphasizes simple, sturdy curves and a consistent forward slant to create a sense of speed and immediacy.
The slant is strong enough to suggest speed and emphasis, so lines of text naturally develop a dynamic, forward-leaning flow. At smaller sizes the heavy weight can tighten interior space, but in display settings the bold silhouette stays clear and consistent.