Sans Normal Luruk 6 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Cendra' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, punchy, friendly, dynamic, retro, impact, energy, approachability, display focus, oblique, heavy, rounded, soft corners, compact counters.
A heavy oblique sans with broad proportions and rounded, softly squared curves. Strokes are thick and steady, with smooth joins and a generally uniform weight that gives the forms a solid, blocky presence. Counters are relatively compact, and many letters show subtly flattened terminals and slightly squared bowls, balancing geometric roundness with a pragmatic, sign-like construction. The rhythm is tight and energetic in text, with sturdy capitals and a tall lowercase that reads assertively at display sizes.
Best suited to large-scale uses where strong typographic color matters—headlines, posters, brand marks, packaging, and storefront or wayfinding-style signage. It can also work for short, emphatic UI labels or sports/event promotions where a compact, high-impact oblique is desirable.
The overall tone is bold and upbeat, with a sporty, poster-forward attitude. Its slanted stance and chunky geometry feel energetic and confident, while the rounded shapes keep it approachable rather than aggressive.
This design appears intended to deliver maximum impact with a friendly geometric voice: a robust oblique sans for attention-grabbing display typography, emphasizing speed and momentum without sacrificing clarity.
Uppercase forms stay clean and simplified, while the lowercase introduces a more contemporary, utilitarian flavor (single-storey shapes and rounded bowls). Numerals match the heavy slant and wide stance, maintaining consistent color and impact across mixed settings.